Apache Pizza
Apache Pizza’s Irish brand platform is ‘We love EXTRA”. In commemoration of the St. Patrick's Day Festival making a comeback after a two-year hiatus due to pandemic restrictions, along with the extended bank holiday weekend, we've developed an Augmented Reality St. Patrick's Day Parade game that you can enjoy right on the lid of your pizza box.
Game Design
Character Modelling
Layout
Animation
We delivered a world’s first-ever Augmented Reality St.Patrick’s Day Parade game.
Collaborating with an exceptionally skilled creative team at Forsman & Bodenfors Dublin, I was responsible for crafting characters, environments, and advertising assets for this campaign. Subsequently, the characters were handed over to a third party for implementation into the augmented reality experience. Developed in Blender, the characters were optimized to seamlessly function in a low-poly environment while allowing for easy enhancement to infuse more character into the advertising collateral.
The game was very successful with players collecting over 33,000 gold pizza coins in the game which could be traded for discounts on their next pizza order.