We delivered a world’s first-ever Augmented Reality St.Patrick’s Day Parade game.
Collaborating with an exceptionally skilled creative team at Forsman & Bodenfors Dublin, I was responsible for crafting characters, environments, and advertising assets for this campaign. Subsequently, the characters were handed over to a third party for implementation into the augmented reality experience. Developed in Blender, the characters were optimized to seamlessly function in a low-poly environment while allowing for easy enhancement to infuse more character into the advertising collateral.
The game was very successful with players collecting over 33,000 gold pizza coins in the game which could be traded for discounts on their next pizza order.